{"id":2054,"date":"2014-08-27T10:45:14","date_gmt":"2014-08-27T10:45:14","guid":{"rendered":"http:\/\/www.thejerusalemgiftshop.com\/israelnews\/?p=2054"},"modified":"2014-08-27T12:49:02","modified_gmt":"2014-08-27T12:49:02","slug":"lets-talk-about-israel","status":"publish","type":"post","link":"https:\/\/www.thejerusalemgiftshop.com\/israelnews\/lets-talk-about-israel\/","title":{"rendered":"Let\u2019s Talk About Israel"},"content":{"rendered":"

By Tom Brennan<\/p>\n

Using your local radio talk show to support Israel. How talk radio works.
\n\"talkradio\"<\/a>
\nTalk radio has grown as a phenomenon in the past several years. There are radio stations whose entire format is thematic talk. There are hosts with large national and international followings and local shows where a combination of international, national and local issues is discussed with open phone lines. These talk shows make for an excellent platform on which to discuss and defend Israel when the issues the media are promoting attract public attention. There are number things to remember to use this medium effectively, here are some of them.<\/p>\n

First and foremost, and most hosts will readily admit to this, the first criteria and necessity of talk radio is to sell advertising. No matter how appealing, popular, dedicated or socially relevant the host or topics discussed are, the station has to pay the bills. When a host runs afoul of local political or other forces pressure can be brought to bear on advertisers to withdraw their support. This is unfair and unjust but it does happen. Hosts regularly shift subject matter on daily broadcasts so as to retain regular listeners and invite others. Sponsors are very concerned that the largest audience possible is listening or they will take their business elsewhere.<\/p>\n

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